Branding is the new furniture for the New and Old Businesses.

Welcome back, Readers’! This week’s blog explains the importance of creating a branding identity for a business. My emphasis over the semester is that employees’ will benefit a company if their low-level needs are met and they can then proceed with their high level needs to reach their max potential, according to Maslow’s Hierarchy Needs in Workplace (Ghani, 2019). As a result, in order for those low level needs to be met and reach self-actualization, the place of employment needs to have hired top management with similar goals and needs as the rest of the people in the department. Hiring the employees based that ensures that the productivity and employee engagement is at its highest. The job of a team leader is to help build teams up and support their employees through their accomplishments and loss, not keep tearing them apart or insulting them.

The best way is through encouragement and motivation; an employee needs that form of engagement to succeed for the company they are working for. Employee engagement is a form of branding for the company because it helps to drive and influence the employees through positive reward system. They get recognized and are more motivated to use social media platforms to show encourage it (Quesenberry, 2018). In addition, this also means that employees are a great way for vocalizing the mission of the organization by broadcasting their brand. Leaders can encourage their employees to do more by awarding through social media as a form of gamification. Novartis, a pharmaceutical company, reported that its employee satisfaction increased by 12% when they implemented the gamification tools to celebrate and reward their employees (Baer, 2018). Furthermore, using social media platforms for the organization also increases productivity by a shocking 95% when the application Workforce is used as reported by Volkswagen (Baer, 2018). When we consider these statistics, as an organization, it brings us hope that using social media as an employee engagement platform can help with more recognition to the company’s brand. It would attract customers and future employees to consider the place of work.

Another aspect of using social media platforms besides motivating and rewarding employee engagement, is using it to build brand identity. Corporations needs customer value and feedback to help towards success. Which is quite important if you are starting a new company or need help in broadcast new products or resources. Therefore, construct a company social media policy that benefits everyone.

1. Make sure that the policy obeys laws like copy right, confidentiality, and the privacy laws (Cooper, 2019). This ensures that your company doesn’t receive any backlash or scandals in the future with law officials. Nobody wants to be in the front-page headlines.

2. Endorse using of social media at work to advertise not only brands and resources but, promotions of employees, charities, and in-persons function. This directly speaks to the intended targets and audience which will either respond is good or bad (Hootsuite, 2019).

3. Instruct employees to use appropriate language, and make sure that they speak to the age appropriate audiences (Cooper, 2019). Employees are the internal brand. They advocate on behalf of the company when they are not at work. Their interactions with others build connections with other organizations. The way they represent in or outside work matters. As a result, hold conferences and one-on-one meetings to establish the importance of brand identity.

When the above following incorporate the social media policy, it will ensure that there are no negatives to the use of social media at work. Reading the report by Hootsuite for the 2019 Social Media Trends, the most important trend is to build trust (Hootsuite, 2019). Introduce a hashtag and promote it through social media like Facebook and Twitter (Hootsuite, 2019). Furthermore, it also states that if you want to go pro with your company and brand, appoint employee advocates (Hootsuite, 2019). This takes the branding identity to new heights by amplifying the content and its process through social media. When you have the appointed advocates, this helps to eliminate any possible negatives like bad word of mouth or customer who is lashing out due to a faulty product or a misunderstanding. Employee advocates will help to contain the situation, as well as build dependable social media content for the appropriate audiences.

In conclusion, brand identity is an important aspect for the company because it helps build clientele and appeals to future employees. Similarly, the employee engagement helps promote the brand and the company. Using all available resources to help build a successful brand ensures that they are on the right path. I hope this blog was most informative, if so, please share with any new business or someone who needs an informed approach to branding identity.

Resources:

1. Baer, S. (2018, February 13). Social Media Proves To Boost Employee Engagement. Retrieved November 22, 2019, from https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/social-media-proves-to-boost-employee-engagement/#289a43fb4db5.

2. Cooper, P. (2019, November 5). How to Write a Social Media Policy for Your Company (Free Template). Retrieved November 22, 2019, from https://blog.hootsuite.com/social-media-policy-for-employees/.

3. Ghani, S. (2019, September 16). All Work and No Play, Makes You Quit Your Job. Retrieved November 22, 2019, from https://www.wix.com/dashboard/69d99b29-e2b3-47ff-9145-77b5f5065b07/blog/5d7f38a4c8a000001769c5ce/edit.

4. Hootsuite Media Inc. (n.d.). Social Media Trends Report 2019. Retrieved November 22, 2019, from https://hootsuite.com/resources/social-media-trends-report-2019.

5. Quesenberry, K. A. (2018, October 4). Employer Branding in Social Media [Infographic]. Retrieved November 22, 2019, from https://www.postcontrolmarketing.com/employer-branding-social-media-infographic/?fbclid=IwAR19HoXXP1q572u-7GHz7jwd6uQNg_IivXlFFVEOwW5Oz7qVG_dWrqXls7Q.